Be yourself. Be Mello.
Brand development for a start up kids clothes company
Extract from the creative brief: 'Mello is a New Zealand cool edgy kids brand designing the basics in merino really well with attention to detail and pops of colour as a point of difference. We takes inspiration from kids at play. Kids being cheeky and a little naughty, kids having fun. We wish to be as imaginative as our kids, bold and edgy with a not too serious attitude.'